Any form of marketing that exists online is known as digital marketing. Over the past decade, digital marketing has become a vital component of an organization’s overall marketing strategy. By using digital marketing, a business can cost-effectively target a huge audience. So before we discuss about the different types of digital marketing, let us know what is digital marketing.

What is Digital Marketing

Digital marketing, also known as online marketing, refers to all marketing efforts that take place over the Internet.

At a top level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, and mobile apps.

Using these online digital media channels, digital marketing is the way by which companies endorse goods, services and brands.

For example, Think with Google Marketing Insights found that 48% of consumers initiate their inquiries on search engines, while 33% view brand websites and 26% search within mobile applications.

What does Digital Marketing mean for a Business?

Digital marketing is a successful and proven way to achieve meaningful results in business. But to get there, we need to understand what this strategy is, how it works and what types of digital marketing can be used.

Nowadays consumers are increasing rapidly on online channels. With this rapid change in technology, digital marketing platforms have become essential to the digital marketing world.

Technological advances, such as AI and machine learning, make marketers better equipped with the marketing techniques needed to reach consumers on digital devices at the right time.

This is in contrast to traditional marketing methods – those that need to be planned and put in place in advance.

Platforms like Facebook, Instagram, Tik Tok and blogs have now taken over the digital marketing space.

To be competitive, organizations need to be present across the web of digital channels and devices. However, this does not mean that offline or traditional channels should be completely ignored.

The best way to meet the demands of consumers is through an all-encompassing presence – one that combines offline and digital elements.

Understanding each type of digital marketing is essential if you want to increase traffic, attract more customers, increase brand awareness, engage teams or audiences.

Types of Digital Marketing

We have created this guide to help you learn more about this topic. Here, you’ll see each of the most effective types of digital marketing, their benefits and objectives, as well as when and how to use each of them.

Search Engine Optimization (SEO)

We will start with SEO, which stands for Search Engine Optimization. SEO works to optimize your business for search engines like Google, Bing etc.

It’s all about moving you up in the search engine results page rankings for better visibility for users searching your website.

Not many people bother to scroll down to page 2 of search engines, so doing SEO work is essential if you want to generate more business from online searches.

types of digital marketing

How it Works

When you begin producing content in your company, your public needs to be able to find it.

To implement SEO, you need to know the keywords that the audience you want to reach is looking for. Again, you need to develop your content around these terms.

According to Search Engine Journal, 91.5% of web traffic is shared by sites listed on the first page of Google. The first Google organic search, itself, collects 32.5% of the traffic and 51% of all website traffic comes from organic search.

For example, you conquer organic traffic through high-quality content that comes from searches in Google, Bing and other search engines.

Strategy for a Business

SEO is an on-going strategy, and the longer you invest in it, the more results you will get. It’s not a quick fix.

As you can see, SEO cannot be ignored.

Pay Per Click Advertising (PPC)

PPC, or pay-per-click, is a form of advertising on search engines such as Google and Bing.

Pay Per Click campaigns can be a short-term solution, and many use it to move products or seasonal deals as a way to increase revenue.

This is the most commonly used model of payment for media on the web, and can be used in almost all digital marketing strategies. As the name suggests, you buy clicks on your ad, typically, by bidding in a keyword auction.

types of digital marketing


How it Works

By bidding on keywords, against competitors, your ad appears in relevant search results and you’ll be charged if a user clicks on your ad.

Strategy for a Business

Use short-term and long-term PPC campaigns, depending on what you are using your PPC for.

Content Marketing

It is not about marketing products and services directly to customers, but about creating rich and valuable content that enhances the customer experience.

Consumers are hungry for information on how to solve their problems or fulfill their desires.

If your brand delivers to them through high-quality and useful content, you will gain their trust.

types of digital marketing

How it Works

By posting blogs, videos and images, you build a loyal consumer base that comes to your site for content that serves a purpose.

It’s about listening to your customers’ needs and producing what they want. If your content is shareable enough, it can help drive traffic and potentially more business.

Strategy for a Business

Content marketing should be a long term investment. Where SEO can play a major role.

Social Media Marketing

Social media marketing, as the name suggests, is a method that uses social media to promote a brand, product or content.

You can publish your content on social media or create ads and get paid to reach a particular audience.

Depending on the type of business you have, there are social networks like Facebook, Instagram, LinkedIn, Twitter etc. for you.

types of digital marketing

How it Works

The goal is to increase your following on social media through various platforms in hopes of getting more business through similar campaigns and targeted ads.

Sites like Facebook collect data about your likes and interests as well as personal factors such as age, location, etc. All of this information is available to create targeted ads for users of Facebook Business, which are displayed on News Feeds of select demographics.

Strategy for a Business

SMM can be both long term or short term investment.

Influencer Marketing

Digital influencers who are they: Experts in specific topics with a large audience who are interested in what they are saying.

They can produce content specific to your brand if it fits their voice.

More and more brands are using influencer marketing in their strategies and getting great results.

types of digital marketing

Email Marketing

Another form of marketing is email marketing. This is a form of direct marketing that sends information, offers, blogs, etc., directly to your mailing list’s inbox.

Email marketing is sending commercial emails to a list of contacts who have given explicit permission to receive email communications from you.

You can use email marketing to inform your contacts, increase sales, and build a community around your brand, such as a newsletter.

types of digital marketing

How it Works

Using your existing mailing list, you can create a potential list of recipients for your mail. Whether it’s for remarketing or updating them on a new blog post, you need to send the right emails to the right people.

This can drive traffic to your site, or even help you sell certain products with specific discount codes.

Strategy for a Business

Email marketing is generally considered as short term but can be used as long term.

If you’re sending out unique discount codes for a short period of time, this can be a short-term solution to increase sales.

Or if you choose to send a blog or newsletter to boost your website traffic, it can be used for a long time.

Mobile Marketing

Businesses around the world are shifting more of their advertising budget to mobile as consumers spend more time on their mobile devices than on any other device.

There is the form of  mobile social ads, mobile search ads or even mobile TV and radio ads.

types of digital marketing

How it Works

You can target mobile ads based on audience segment or by using geofencing.

Geofencing is one of the most popular tools as it is based on the physical location of the consumer.

This is a laser-focused strategy as you are able to target mobile ads to a clearly defined and relevant audience.

Strategy for a Business

You need to give careful consideration to how to optimize your broader advertiser strategy and optimize it for the mobile device environment.

Affiliate Marketing

In affiliate marketing, content creators are paid a commission for every conversion they receive for a product or service.

The best advantage of affiliate marketing is that you don’t need a large audience as you will be reaching the masses created by the content producers.

types of digital marketing

How it Works

It could be social or in an industry and then approaching them with collaboration. Most will require a payment or a deduction in sales that come from their audience buying their products or services.

Strategy for a Business

Just like with social media marketing, you should choose the producers that best fit your services and products.

Affiliate marketing can be a short-term campaign to help bring in more sales or increase website traffic. Influencers will typically not promote consistently for a week or less.

Augmented Reality and Virtual Reality Marketing

Virtual reality is already in our lives and can be used by marketers to acquire the audience of a brand. It brings the ability to give your audience a broader experience with a brand, product or service.

The impact this type of communication has on people is almost unforgettable, and it sets your brand apart from others in the same market segment.

types of digital marketing

Strategy for a Business

Yet considered an innovation, virtual reality marketing combines your brand with a cutting edge idea and puts your business in an innovative position ahead of its time.

Instant Message Marketing

Apart from WhatsApp, almost all social media platforms have their own direct messages, and this is a great opportunity for marketing strategies.

When your customers need support, they can contact various channels to get quick answers, which is very positive for your brand and the relationship between it and your customers.

types of digital marketing

Strategy for a Business

So that you cannot ignore this type of digital marketing. If you want to be available to your customers, you need to implement an instant messaging strategy.

Audio Marketing

In this era everyone using mobile, audio marketing deserves some attention from marketers. Even though videos may not have the same dynamics, formats like podcasts are increasingly being consumed.

types of digital marketing

How it Works

In fact, podcasts are an authentic phenomenon and are attracting radio audiences, especially when people are in transit or doing certain mechanics like cleaning the house or doing chores.

Strategy for a Business

If you know what your target habits are for your podcast, think about topics that have something to do with the activities your audience might do while listening to them.

This way you can embed your product or service into something relevant and turn audio marketing into a great sales opportunity.

Here are some reasons why digital platforms can be an asset to your business

  • You can create an online community to represent your organization across all platforms
  • Creating new products, services or business models
  • Personalized exchange between consumers and producers
  • Driving Efficiency Through Automation
  • Increases appeal to consumers and establishes trust between buyers and sellers
  • Increase revenue
  • Improve profitability
  • Enhance customer experience
  • Ensuring compliance
  • Linking to the ecosystem for revenue or operational improvement
  • The use of the API’s allows third parties to facilitate exchange for users

As you saw while reading this article about different types of digital marketing, there are a few ways to increase your lead base and, as a result, improve your sales. So, if you want to get better results, you should Book Now with us.

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